Niina Sainius is an experienced performance coach and communications expert who has been coaching experts, leaders and speakers since 2004. Her career has taken her from overcoming the pressures of performing to becoming an international communications and performance skills trainer. She has combined her extensive experience in media, marketing communications and entrepreneurship to help professionals strengthen their communication skills and presentation confidence.
In high school, Niina worked at the Kuopio City Theatre as a dancing singer and later made demo recordings that led to recording contract offers. Although her singing career did not go national, she worked as a PR person for a record company and studied to become a publicist, which opened doors to the media industry. As an entrepreneur, she helped artists and business leaders to gain positive media exposure and developed their communication skills.
In 2004, Niina started as a performance coach, and the terms ”performance coaching” and ”performance coach” entered the Finnish language with her top athlete clients. Her diverse background and experience have made her an expert coach who helps her clients develop their performance and communication skills.
Niina has developed the Language of Performance™ method, which makes learning effective, practical and inspiring. The method is based on research that we learn fastest by doing and experiencing – especially when the things we learn are simple, easy to practice and the atmosphere is happy and individually supportive.
In the trainings, effective influencing and performing techniques are broken down into easy-to-practise and remember sections, such as ”always point your toes towards the audience” and ”when performing, change your position using three different points”. Participants will experience immediate success when they see from their own and others’ videoed performances how simple techniques make up an effective and skilful performance.
The exercises focus on the participants’ individual strengths, not on mistakes or mannerisms. The feedback from the videos strengthens self-esteem and encourages people to try new techniques they have already practised. In this way, the skills learnt will be remembered and transferred directly to everyday performance situations.
Her passion is to help professionals prepare clear, key message-crystallising and inspiring presentations using the Magic Formula for Effective Presentations™ she has developed. He has also trained in international trade, business, communications, audiovisual, graphic design and singing. NLP (Neuro-Linguistic Programming) methods are central to his coaching and he has completed NLP Practitioner, NLP Master and NLP Trainer Coach training.
Now it’s your turn to shine
Niina is also a writer, and her more than 300-page book ”Now it’s your turn to shine – A guide to the language of performance”, written together with Kikka Pohjaväre, was published in spring 2021.The book is used as teaching material in universities, upper secondary schools and universities of applied sciences, and is available in bookstores and in her online shop vaikutaoikein.fi. The book is only available in Finnish. Her online courses and YouTube tutorial videos provide valuable content for developing performance skills.
Niina Sainius helps speakers, experts and leaders to perform convincingly and communicate effectively – both on stage and virtually.